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Privacy Policy

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Effective Date: April 2026
Last Updated: April 12, 2026

South Bay Luxury Motors (doing business as Luxury Motors of South Bay), located at 4040 Spencer St, Unit Q, Torrance, CA 90503, operates the website luxurymotorssouthbay.com. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, contact us, schedule service, or interact with us through any channel including phone, email, text message, or in person.

By using our website or providing your information to us, you agree to the practices described in this policy. If you don’t agree, please discontinue use of our website and services.

1. Information We Collect

We may collect the following categories of information:

Personal Information

  • Full name
  • Phone number
  • Email address
  • Mailing or billing address
  • Payment information (processed securely through our service providers)

Vehicle Information

  • Vehicle year, make, and model
  • Vehicle identification number (VIN)
  • License plate number
  • Mileage and service history

Usage Data

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or search terms
  • Mouse movements, clicks, scrolls, and session recordings (via Microsoft Clarity)

Cookies and Tracking Data

  • Cookies, pixel tags, and similar tracking technologies placed by our website and third-party tools
  • Advertising and analytics identifiers

2. How We Collect Information

We collect information through the following methods:

  • Contact and appointment forms on our website
  • Phone calls when you call us to schedule service or ask questions
  • SMS/text message opt-in when you consent to receive text messages from us
  • Email correspondence when you contact us or subscribe to our communications
  • In-person interactions when you drop off your vehicle or visit our shop
  • Service records created through our shop management system (Shopmonkey)
  • Cookies and analytics tools that automatically collect usage data when you browse our website
  • Third-party platforms such as Google Business Profile when you leave a review or send a message

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service delivery: To schedule appointments, create estimates, perform repairs, maintain vehicle service records, and process payments
  • Communication: To respond to your inquiries, send appointment reminders, provide service updates, and deliver digital estimates and invoices
  • Marketing: To send promotional offers, seasonal service reminders, and other marketing communications via email and SMS (with your consent)
  • Website improvement: To analyze how visitors use our website, identify usability issues, and improve the user experience
  • Analytics: To measure website traffic, track marketing effectiveness, and understand customer behavior
  • Legal compliance: To comply with applicable laws, regulations, and legal processes

4. SMS/Text Message Communications

We may send you text messages if you’ve provided your phone number and consented to receive them. These messages may include:

  • Appointment confirmations and reminders
  • Service status updates
  • Digital estimates and invoices
  • Promotional offers and seasonal service specials

Consent: By providing your phone number and opting in, you consent to receive text messages from South Bay Luxury Motors. Consent is not a condition of purchasing any goods or services.

Message Frequency: Message frequency varies. You may receive up to 10 messages per month depending on your service activity and marketing preferences.

Opt-Out: You can opt out of text messages at any time by replying STOP to any message you receive from us. After opting out, you’ll receive a one-time confirmation message. You won’t receive any further texts unless you opt in again.

Help: Reply HELP to any text message for assistance, or contact us at 310-504-0089 or [email protected].

Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan. We’re not responsible for charges from your carrier.

TCPA Compliance: We comply with the Telephone Consumer Protection Act (TCPA). We won’t send you text messages without your prior express consent, and we honor all opt-out requests promptly.

5. Email Communications

We may send you emails related to your service appointments, estimates, invoices, and account activity. With your consent, we may also send promotional emails about service specials, seasonal maintenance reminders, and other offers.

CAN-SPAM Compliance: All marketing emails include our business name and physical address, a clear description of the message, and an unsubscribe link. We honor all unsubscribe requests within 10 business days. You can unsubscribe from promotional emails at any time by clicking the unsubscribe link at the bottom of any email or by contacting us directly.

Opting out of promotional emails won’t affect transactional messages related to your active service appointments or account.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and analyze how visitors use our site. Here’s what we use:

Google Tag Manager (GTM): A tag management system that deploys and manages tracking scripts on our website. GTM itself doesn’t collect personal data, but it enables the tools listed below.

Google Analytics 4 (GA4): Collects anonymized website usage data including pages visited, session duration, traffic sources, device information, and user interactions. GA4 uses cookies to distinguish unique visitors and track sessions. Data is processed by Google. You can learn more at Google’s Privacy Policy.

Microsoft Clarity: Records anonymous user sessions including mouse movements, clicks, and scrolls (session recordings) and generates heatmaps showing where visitors interact with our pages. Clarity doesn’t collect passwords, payment details, or other sensitive input fields. Data is processed by Microsoft. Learn more at Microsoft’s Privacy Statement.

How to Manage Cookies: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect website functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Third-Party Service Providers

We use trusted third-party service providers to operate our business. These providers may have access to your personal information only as needed to perform their services for us:

  • GoHighLevel: Our customer relationship management (CRM) platform used for appointment scheduling, SMS and email marketing, contact management, and automated follow-ups
  • Shopmonkey: Our shop management system used for creating digital estimates, invoicing, maintaining vehicle service records, and processing payments
  • Google (Analytics, Tag Manager, Business Profile): Used for website analytics, tag management, and managing our business listing including reviews and messaging
  • Microsoft (Clarity): Used for session recording, heatmaps, and website behavior analysis

Each provider maintains their own privacy policies governing how they handle data. We encourage you to review their policies directly.

8. Data Sharing

We don’t sell your personal information. We never have, and we don’t plan to.

We may share your information in the following limited circumstances:

  • Service providers: With the third-party providers listed above, solely to deliver services on our behalf
  • Legal requirements: When required by law, subpoena, court order, or government request
  • Business protection: To protect the rights, property, or safety of South Bay Luxury Motors, our customers, or others
  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your service records, comply with legal obligations, resolve disputes, and enforce our agreements. Vehicle service records may be retained indefinitely to support warranty claims, future repairs, and vehicle history.

If you request deletion of your personal information, we’ll honor that request subject to any legal retention requirements.

10. Your California Privacy Rights (CCPA)

If you’re a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:

  • Right to Know: You can request that we disclose what personal information we’ve collected about you, the sources of that information, our business purpose for collecting it, and the categories of third parties we’ve shared it with
  • Right to Delete: You can request that we delete personal information we’ve collected from you, subject to certain legal exceptions
  • Right to Opt-Out of Sale: We don’t sell personal information. If that ever changes, we’ll provide a clear opt-out mechanism
  • Right to Non-Discrimination: We won’t deny you services, charge different prices, or provide a different quality of service because you exercised your CCPA rights

To exercise any of these rights, contact us at [email protected] or call 310-504-0089. We’ll verify your identity before processing your request and respond within 45 days as required by law.

11. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption for data transmitted between your browser and our servers. Payment processing is handled by PCI-compliant third-party providers.

No method of transmission or storage is 100% secure. While we strive to protect your information, we can’t guarantee absolute security.

12. Children’s Privacy

Our website and services aren’t directed at children under the age of 16. We don’t knowingly collect personal information from anyone under 16. If we learn that we’ve collected information from a child under 16, we’ll delete it promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we’ll update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Information

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:

South Bay Luxury Motors
4040 Spencer St, Unit Q
Torrance, CA 90503
Phone: 310-504-0089
Email: [email protected]
Website: luxurymotorssouthbay.com